Who are you selling to?
Who is your customer? đ§
If your answer is an enthusiastic "everyone!" I can tell you two things.
You have high ambitions! đ
You're in for a world of trouble! đł
The trouble comes from a lack of focus. If you're trying to serve everyone, you're implicitly serving no one. You have nothing to make you stand out. This is where the Ideal Customer Profile (ICP) comes in. The ICP is one tool you can use to hone in on exactly who would benefit the most from your services. As you might already have realised, this is not only useful to the sales team.
It can also inform product decisions, being used when choosing which features you should build next.
Or help Marketing find the right channel and message.
Or help Customer Success anticipate customer issues.
With me so far? đ Good!
So how do you createâŠ
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Publicerad
July 14, 2025
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