{"id":16,"date":"2025-06-05T11:22:40","date_gmt":"2025-06-05T11:22:40","guid":{"rendered":"https:\/\/walborgcowork.com\/?page_id=16"},"modified":"2025-12-11T12:49:33","modified_gmt":"2025-12-11T12:49:33","slug":"built-to-last-blog","status":"publish","type":"page","link":"https:\/\/walborgcowork.com\/en\/built-to-last-blog\/","title":{"rendered":"Built-to-Last blog"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"16\" class=\"elementor elementor-16\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f79139f e-flex e-con-boxed e-con e-parent\" data-id=\"f79139f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;mountains&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" opacity=\"0.33\" d=\"M473,67.3c-203.9,88.3-263.1-34-320.3,0C66,119.1,0,59.7,0,59.7V0h1000v59.7 c0,0-62.1,26.1-94.9,29.3c-32.8,3.3-62.8-12.3-75.8-22.1C806,49.6,745.3,8.7,694.9,4.7S492.4,59,473,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" opacity=\"0.66\" d=\"M734,67.3c-45.5,0-77.2-23.2-129.1-39.1c-28.6-8.7-150.3-10.1-254,39.1 s-91.7-34.4-149.2,0C115.7,118.3,0,39.8,0,39.8V0h1000v36.5c0,0-28.2-18.5-92.1-18.5C810.2,18.1,775.7,67.3,734,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M766.1,28.9c-200-57.5-266,65.5-395.1,19.5C242,1.8,242,5.4,184.8,20.6C128,35.8,132.3,44.9,89.9,52.5C28.6,63.7,0,0,0,0 h1000c0,0-9.9,40.9-83.6,48.1S829.6,47,766.1,28.9z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c212c3 elementor-widget elementor-widget-heading\" data-id=\"6c212c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Built to Last <br>\nTHE BLOG<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d30a74b elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"d30a74b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Curated blog posts from the worlds most passionate serial entrepreneurs and product management thinkers. Expand your horizons on strategy, humanity, psychology, finances, relations, tech, design and business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"unlimited-elements-background-overlay\" data-forid=\"f79139f\" data-location=\"back\" style=\"display:none\">\n\t\t\t<template>\n\t\t\t\n<!-- start Smoke Background Effect -->\n<style>\/* widget: Smoke Background Effect *\/\n\n#uc_ue_webgl_fluid_simulation_bg_addon14501 {\n  position:  sticky ;\n  inset: 0;\n  width: 100%;\n  height: 100%;\n  max-height: 100vh;\n  pointer-events: none;\n}\n\n\n\n<\/style>\n\n<canvas id=\"uc_ue_webgl_fluid_simulation_bg_addon14501\"><\/canvas>\n<script type=\"text\/javascript\"  id=\"ue_script_ue_webgl_fluid_simulation\">\n\n\/* Smoke Background Effect scripts: *\/ \n\n( () => {\n  \t\n    const canvas = document.querySelector('#uc_ue_webgl_fluid_simulation_bg_addon14501')\n     \n    function initSmoker(canvas){\n      \/\/ 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document.querySelector('#uc_ue_webgl_fluid_simulation_bg_addon14501')\n       initSmoker(canvas);\n     },300);\n   }else{\n     initSmoker(canvas);\n   }                                                                        \n                                                       \n                                                        \n})();\n<\/script>\n<!-- end Smoke Background Effect -->\t\t\t<\/template>\n\t\t<\/div>\n\t\t\n\t\t<div class=\"elementor-element elementor-element-ca2ae81 e-flex e-con-boxed e-con e-parent\" data-id=\"ca2ae81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d02ba66 elementor-widget elementor-widget-jet-listing-grid\" data-id=\"d02ba66\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:&quot;1&quot;}\" data-widget_type=\"jet-listing-grid.default\">\n\t\t\t\t<div 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class=\"jet-listing-grid__item jet-listing-dynamic-post-2380\" data-post-id=\"2380\"  ><div class=\"jet-engine-listing-overlay-wrap\" data-url=\"https:\/\/walborgcowork.com\/en\/conference-rooms-den-kompletta-guiden-for-dig\/\">\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"1216\" class=\"elementor elementor-1216\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98a6df6 e-con-full e-flex e-con e-child\" data-id=\"98a6df6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-583a9ba e-con-full e-flex e-con e-child\" data-id=\"583a9ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43aee1e elementor-widget elementor-widget-image\" data-id=\"43aee1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"715\" src=\"https:\/\/walborgcowork.com\/wp-content\/uploads\/2026\/05\/1779532310943_Manager-reviews-meeting-notes-in-conference-room-2.jpeg\" class=\"attachment-full size-full wp-image-2389\" alt=\"Chefen g\u00e5r igenom m\u00f6tesanteckningarna i konferensrummet.\" srcset=\"https:\/\/walborgcowork.com\/wp-content\/uploads\/2026\/05\/1779532310943_Manager-reviews-meeting-notes-in-conference-room-2.jpeg 1280w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2026\/05\/1779532310943_Manager-reviews-meeting-notes-in-conference-room-2-300x168.jpeg 300w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2026\/05\/1779532310943_Manager-reviews-meeting-notes-in-conference-room-2-1024x572.jpeg 1024w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2026\/05\/1779532310943_Manager-reviews-meeting-notes-in-conference-room-2-768x429.jpeg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f05368 e-con-full e-flex e-con e-child\" data-id=\"5f05368\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-715de0d elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"715de0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9d55d2 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"b9d55d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tKonferensrum: den kompletta guiden f\u00f6r dig\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tHitta r\u00e4tt conference rooms med v\u00e5r kompletta guide! Tips om teknik, m\u00f6bler och rumstyp f\u00f6r att maximera ditt m\u00f6tesv\u00e4rde.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tRead more \u2192\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/walborgcowork.com\/en\/conference-rooms-den-kompletta-guiden-for-dig\/\" class=\"jet-engine-listing-overlay-link\"><\/a><\/div><\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-2377\" data-post-id=\"2377\"  ><div class=\"jet-engine-listing-overlay-wrap\" data-url=\"https:\/\/walborgcowork.com\/en\/vad-ar-coworking-acceleratorprogram-for-startups\/\">\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"1216\" class=\"elementor elementor-1216\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98a6df6 e-con-full e-flex e-con e-child\" data-id=\"98a6df6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-583a9ba e-con-full e-flex e-con e-child\" data-id=\"583a9ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43aee1e elementor-widget elementor-widget-image\" data-id=\"43aee1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1280\" height=\"714\" src=\"https:\/\/walborgcowork.com\/wp-content\/uploads\/2026\/05\/1779465715879_Founder-working-in-coworking-office.jpeg\" class=\"attachment-full size-full wp-image-2379\" alt=\"Grundare som jobbar fr\u00e5n ett coworking-kontor\" srcset=\"https:\/\/walborgcowork.com\/wp-content\/uploads\/2026\/05\/1779465715879_Founder-working-in-coworking-office.jpeg 1280w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2026\/05\/1779465715879_Founder-working-in-coworking-office-300x167.jpeg 300w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2026\/05\/1779465715879_Founder-working-in-coworking-office-1024x571.jpeg 1024w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2026\/05\/1779465715879_Founder-working-in-coworking-office-768x428.jpeg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f05368 e-con-full e-flex e-con e-child\" data-id=\"5f05368\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-715de0d elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"715de0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9d55d2 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"b9d55d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tVad \u00e4r coworking acceleratorprogram f\u00f6r startups\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tUppt\u00e4ck vad \u00e4r coworking acceleratorprogram och hur de kan skala upp ditt startup. F\u00e5 insikter om st\u00f6d, kostnader och mer! Klicka h\u00e4r!\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tRead more \u2192\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/walborgcowork.com\/en\/vad-ar-coworking-acceleratorprogram-for-startups\/\" class=\"jet-engine-listing-overlay-link\"><\/a><\/div><\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-1488\" data-post-id=\"1488\"  ><div class=\"jet-engine-listing-overlay-wrap\" data-url=\"https:\/\/walborgcowork.com\/en\/why-you-should-join-walborg\/\">\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"1216\" class=\"elementor elementor-1216\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98a6df6 e-con-full e-flex e-con e-child\" data-id=\"98a6df6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-583a9ba e-con-full e-flex e-con e-child\" data-id=\"583a9ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43aee1e elementor-widget elementor-widget-image\" data-id=\"43aee1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" decoding=\"async\" width=\"1728\" height=\"1080\" src=\"https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/thumbnail-3.webp\" class=\"attachment-full size-full wp-image-54\" alt=\"\" srcset=\"https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/thumbnail-3.webp 1728w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/thumbnail-3-300x188.webp 300w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/thumbnail-3-1024x640.webp 1024w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/thumbnail-3-768x480.webp 768w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/thumbnail-3-1536x960.webp 1536w\" sizes=\"(max-width: 1728px) 100vw, 1728px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f05368 e-con-full e-flex e-con e-child\" data-id=\"5f05368\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-715de0d elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"715de0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Peter<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">5 min<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9d55d2 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"b9d55d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tWhy you should join Walborg\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tRead more \u2192\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/walborgcowork.com\/en\/why-you-should-join-walborg\/\" class=\"jet-engine-listing-overlay-link\"><\/a><\/div><\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-1204\" data-post-id=\"1204\"  ><div class=\"jet-engine-listing-overlay-wrap\" data-url=\"https:\/\/walborgcowork.com\/en\/left-right-and-left-again\/\">\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"1216\" class=\"elementor elementor-1216\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98a6df6 e-con-full e-flex e-con e-child\" data-id=\"98a6df6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-583a9ba e-con-full e-flex e-con e-child\" data-id=\"583a9ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43aee1e elementor-widget elementor-widget-image\" data-id=\"43aee1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/jon-tyson-PXB7yEM5LVs-unsplash.jpg\" class=\"attachment-full size-full wp-image-32\" alt=\"\" srcset=\"https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/jon-tyson-PXB7yEM5LVs-unsplash.jpg 1920w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/jon-tyson-PXB7yEM5LVs-unsplash-225x300.jpg 225w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/jon-tyson-PXB7yEM5LVs-unsplash-768x1024.jpg 768w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/jon-tyson-PXB7yEM5LVs-unsplash-1152x1536.jpg 1152w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/jon-tyson-PXB7yEM5LVs-unsplash-1536x2048.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f05368 e-con-full e-flex e-con e-child\" data-id=\"5f05368\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-715de0d elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"715de0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Written by Serial Entrepreneur Viktor Nyblom \/ www.nyblom.io<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Jan 13, 2019 \u00b7 8 min read<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9d55d2 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"b9d55d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tLeft, right, and left again\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tWhat does an fighter jet, Messi, Zuckerberg and General Patton all have in common?\n\nWhen working in the software industry it is very common to not know exactly what the finished product or feature should entail. Requirements might be fuzzy when starting out, the initial idea might turn out to be suboptimal and when dealing with clients\u2026 \n\nWell, clients change their minds about what they want all the freaking time! This inherent uncertainty gave way\u2026\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tRead more \u2192\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/walborgcowork.com\/en\/left-right-and-left-again\/\" class=\"jet-engine-listing-overlay-link\"><\/a><\/div><\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-1202\" data-post-id=\"1202\"  ><div class=\"jet-engine-listing-overlay-wrap\" data-url=\"https:\/\/walborgcowork.com\/en\/how-to-slack\/\">\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"1216\" class=\"elementor elementor-1216\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98a6df6 e-con-full e-flex e-con e-child\" data-id=\"98a6df6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-583a9ba e-con-full e-flex e-con e-child\" data-id=\"583a9ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43aee1e elementor-widget elementor-widget-image\" data-id=\"43aee1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1707\" height=\"2560\" src=\"https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/komang-gita-krishna-murti-jeqsI6WkA2Q-unsplash.jpg\" class=\"attachment-full size-full wp-image-33\" alt=\"\" srcset=\"https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/komang-gita-krishna-murti-jeqsI6WkA2Q-unsplash.jpg 1707w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/komang-gita-krishna-murti-jeqsI6WkA2Q-unsplash-200x300.jpg 200w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/komang-gita-krishna-murti-jeqsI6WkA2Q-unsplash-683x1024.jpg 683w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/komang-gita-krishna-murti-jeqsI6WkA2Q-unsplash-768x1152.jpg 768w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/komang-gita-krishna-murti-jeqsI6WkA2Q-unsplash-1024x1536.jpg 1024w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/komang-gita-krishna-murti-jeqsI6WkA2Q-unsplash-1366x2048.jpg 1366w\" sizes=\"(max-width: 1707px) 100vw, 1707px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f05368 e-con-full e-flex e-con e-child\" data-id=\"5f05368\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-715de0d elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"715de0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Written by Serial Entrepreneur Viktor Nyblom \/ www.nyblom.io<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Feb 26, 2022 \u00b7 5 min read<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9d55d2 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"b9d55d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tHow to Slack\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tSimple rules for reducing stress and burnout.\n\nAs covid hit and people who where used to work in an office had to start working remotely, Slack (and similar tools) became the defacto standard for communication. A \"ping\" became the new knock on a shoulder and people became frustrated when a reply delayed. \n\nAll of this lead to availability stress followed by burnout. However, I feel that my team and I have come up with\u2026 \t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tRead more \u2192\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/walborgcowork.com\/en\/how-to-slack\/\" class=\"jet-engine-listing-overlay-link\"><\/a><\/div><\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-1200\" data-post-id=\"1200\"  ><div class=\"jet-engine-listing-overlay-wrap\" data-url=\"https:\/\/walborgcowork.com\/en\/managing-remote-teams\/\">\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"1216\" class=\"elementor elementor-1216\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98a6df6 e-con-full e-flex e-con e-child\" data-id=\"98a6df6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-583a9ba e-con-full e-flex e-con e-child\" data-id=\"583a9ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43aee1e elementor-widget elementor-widget-image\" data-id=\"43aee1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"1667\" src=\"https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/charlesdeluvio-Lks7vei-eAg-unsplash.jpg\" class=\"attachment-full size-full wp-image-78\" alt=\"\" srcset=\"https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/charlesdeluvio-Lks7vei-eAg-unsplash.jpg 2500w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/charlesdeluvio-Lks7vei-eAg-unsplash-300x200.jpg 300w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/charlesdeluvio-Lks7vei-eAg-unsplash-1024x683.jpg 1024w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/charlesdeluvio-Lks7vei-eAg-unsplash-768x512.jpg 768w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/charlesdeluvio-Lks7vei-eAg-unsplash-1536x1024.jpg 1536w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/charlesdeluvio-Lks7vei-eAg-unsplash-2048x1366.jpg 2048w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f05368 e-con-full e-flex e-con e-child\" data-id=\"5f05368\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-715de0d elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"715de0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Written by Serial Entrepreneur Viktor Nyblom \/ www.nyblom.io<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">May 3, 2022 \u00b7 8 min read<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9d55d2 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"b9d55d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tManaging remote teams\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tLessons learned from a decade working in and managing remote teams\n\n2020 was the year that Covid-19 hit the world like a hammer. Restrictions and social distancing forced Working From Home to become part of the new normal.\n\nFor many managers, this was the first time managing without being able to physically meet their team, and they struggle when unable to \"grab a quick coffee\" to check catch issues that might be brewing (no pun intended).\n\nIn my experience, having first worked \t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tRead more \u2192\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/walborgcowork.com\/en\/managing-remote-teams\/\" class=\"jet-engine-listing-overlay-link\"><\/a><\/div><\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-1198\" data-post-id=\"1198\"  ><div class=\"jet-engine-listing-overlay-wrap\" data-url=\"https:\/\/walborgcowork.com\/en\/breaking-point\/\">\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"1216\" class=\"elementor elementor-1216\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98a6df6 e-con-full e-flex e-con e-child\" data-id=\"98a6df6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-583a9ba e-con-full e-flex e-con e-child\" data-id=\"583a9ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43aee1e elementor-widget elementor-widget-image\" data-id=\"43aee1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"1875\" src=\"https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/jamie-street-WvZ4dTE7dLI-unsplash.jpg\" class=\"attachment-full size-full wp-image-85\" alt=\"\" srcset=\"https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/jamie-street-WvZ4dTE7dLI-unsplash.jpg 2500w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/jamie-street-WvZ4dTE7dLI-unsplash-300x225.jpg 300w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/jamie-street-WvZ4dTE7dLI-unsplash-1024x768.jpg 1024w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/jamie-street-WvZ4dTE7dLI-unsplash-768x576.jpg 768w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/jamie-street-WvZ4dTE7dLI-unsplash-1536x1152.jpg 1536w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/jamie-street-WvZ4dTE7dLI-unsplash-2048x1536.jpg 2048w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f05368 e-con-full e-flex e-con e-child\" data-id=\"5f05368\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-715de0d elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"715de0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Written by Serial Entrepreneur Viktor Nyblom \/ www.nyblom.io<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">May 22, 2022 \u00b7 2 min read<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9d55d2 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"b9d55d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tBreaking Point\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tA story of stretching too thin\n\nIt's the summer of 2019.\n\nI'm sitting at my desk at Spotify's HQ in Stockholm, working hard to justify my relatively high hourly rate. My mind is not 100% present though. It's also trying to device new ways to recruite more developers to my own company. And it's trying to figure out a way to find a gig for one of our consultants living in Berlin.\n\nSuddenly I hear the all too familiar ping of an incoming Slack message. It's the guy in Berlin asking something about his vacation days. It's a perfectly normal\u2026\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tRead more \u2192\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/walborgcowork.com\/en\/breaking-point\/\" class=\"jet-engine-listing-overlay-link\"><\/a><\/div><\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-1196\" data-post-id=\"1196\"  ><div class=\"jet-engine-listing-overlay-wrap\" data-url=\"https:\/\/walborgcowork.com\/en\/the-focusing-question\/\">\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"1216\" class=\"elementor elementor-1216\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98a6df6 e-con-full e-flex e-con e-child\" data-id=\"98a6df6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-583a9ba e-con-full e-flex e-con e-child\" data-id=\"583a9ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43aee1e elementor-widget elementor-widget-image\" data-id=\"43aee1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1707\" height=\"2560\" src=\"https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/zachary-keimig-JhU0w96iKoY-unsplash.jpg\" class=\"attachment-full size-full wp-image-74\" alt=\"\" srcset=\"https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/zachary-keimig-JhU0w96iKoY-unsplash.jpg 1707w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/zachary-keimig-JhU0w96iKoY-unsplash-200x300.jpg 200w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/zachary-keimig-JhU0w96iKoY-unsplash-683x1024.jpg 683w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/zachary-keimig-JhU0w96iKoY-unsplash-768x1152.jpg 768w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/zachary-keimig-JhU0w96iKoY-unsplash-1024x1536.jpg 1024w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/zachary-keimig-JhU0w96iKoY-unsplash-1366x2048.jpg 1366w\" sizes=\"(max-width: 1707px) 100vw, 1707px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f05368 e-con-full e-flex e-con e-child\" data-id=\"5f05368\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-715de0d elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"715de0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Written by Serial Entrepreneur Viktor Nyblom \/ www.nyblom.io <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"> Jul 2, 2022 \u00b7 6 min read<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9d55d2 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"b9d55d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tThe Focusing Question\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tA tool to find actionable insight\n\nIn 2012 Gary Keller released a book called The One Thing. In this book he argues that you can reach extraordinary results by focusing your efforts at the most important thing. At it\u2019s core is the focusing question, which helps you find the lead domino in whatever area you are focusing on.\n\nThe question itself is as follows:\n\n- What\u2019s the one thing you can do such that by doing it everything else is either easier or unnecessary?\n\nAt the surface it seems like a trivial question\u2026\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tRead more \u2192\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/walborgcowork.com\/en\/the-focusing-question\/\" class=\"jet-engine-listing-overlay-link\"><\/a><\/div><\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-1194\" data-post-id=\"1194\"  ><div class=\"jet-engine-listing-overlay-wrap\" data-url=\"https:\/\/walborgcowork.com\/en\/angel-investing\/\">\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"1216\" class=\"elementor elementor-1216\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98a6df6 e-con-full e-flex e-con e-child\" data-id=\"98a6df6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-583a9ba e-con-full e-flex e-con e-child\" data-id=\"583a9ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43aee1e elementor-widget elementor-widget-image\" data-id=\"43aee1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"1948\" src=\"https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/ramez-e-nassif-Tz8sKLvSV08-unsplash.jpg\" class=\"attachment-full size-full wp-image-43\" alt=\"\" srcset=\"https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/ramez-e-nassif-Tz8sKLvSV08-unsplash.jpg 2500w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/ramez-e-nassif-Tz8sKLvSV08-unsplash-300x234.jpg 300w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/ramez-e-nassif-Tz8sKLvSV08-unsplash-1024x798.jpg 1024w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/ramez-e-nassif-Tz8sKLvSV08-unsplash-768x598.jpg 768w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/ramez-e-nassif-Tz8sKLvSV08-unsplash-1536x1197.jpg 1536w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/ramez-e-nassif-Tz8sKLvSV08-unsplash-2048x1596.jpg 2048w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f05368 e-con-full e-flex e-con e-child\" data-id=\"5f05368\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-715de0d elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"715de0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Written by Serial Entrepreneur Viktor Nyblom \/ www.nyblom.io <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Jan 8, 2023 \u00b7 13 min read<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9d55d2 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"b9d55d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tAngel investing\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tFor fun and profit (?)\n\nMy first angel investment was made April 6th, 2019 and at the time of writing this I have a total of 12 companies in my angel startup investing.\n\nDoes this make me qualified to speak on angel investments? I think so. But as always, do your own research, and don\u2019t take the words from a random person on the internet as objective truth.\n\nAlso, keep in mind the beginning of my career as an angel investor included the last two years of one of the greatest bull markets in history and, it's no guarantee that what used to work for me in the past will work for you in the future.\n\nWith that out of the way, let's get into it\u2026\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tRead more \u2192\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/walborgcowork.com\/en\/angel-investing\/\" class=\"jet-engine-listing-overlay-link\"><\/a><\/div><\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-1192\" data-post-id=\"1192\"  ><div class=\"jet-engine-listing-overlay-wrap\" data-url=\"https:\/\/walborgcowork.com\/en\/youre-doing-fine\/\">\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"1216\" class=\"elementor elementor-1216\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98a6df6 e-con-full e-flex e-con e-child\" data-id=\"98a6df6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-583a9ba e-con-full e-flex e-con e-child\" data-id=\"583a9ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43aee1e elementor-widget elementor-widget-image\" data-id=\"43aee1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1709\" height=\"2560\" src=\"https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/sander-weeteling-dq7Wlq_evnc-unsplash.jpg\" class=\"attachment-full size-full wp-image-45\" alt=\"\" srcset=\"https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/sander-weeteling-dq7Wlq_evnc-unsplash.jpg 1709w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/sander-weeteling-dq7Wlq_evnc-unsplash-200x300.jpg 200w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/sander-weeteling-dq7Wlq_evnc-unsplash-684x1024.jpg 684w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/sander-weeteling-dq7Wlq_evnc-unsplash-768x1150.jpg 768w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/sander-weeteling-dq7Wlq_evnc-unsplash-1025x1536.jpg 1025w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/sander-weeteling-dq7Wlq_evnc-unsplash-1367x2048.jpg 1367w\" sizes=\"(max-width: 1709px) 100vw, 1709px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f05368 e-con-full e-flex e-con e-child\" data-id=\"5f05368\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-715de0d elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"715de0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Written by Serial Entrepreneur Viktor Nyblom \/ www.nyblom.io <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Jan 3, 2023 \u00b7 6 min read<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9d55d2 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"b9d55d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tYou\u2019re doing fine\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tIf someone had given me ten cents every time I heard the sentence in the title, I would be a very wealthy man. However, that sentence is a perfect example of the worst type of feedback you can give someone.\n\nBefore we dive into why that sentence isn\u2019t useful as feedback the and the How of giving feedback, let\u2019s take a moment to look at the Why and the What.\n\nWHY BOTHER?\n\nThe Britannica Dictionary states: \u201cFeedback is helpful information or criticism that is given to someone to say what can be done to improve something such as a performance, product, etc.\u201d [https:\/\/www.britannica.com\/dictionary\/feedback]\n\nNotice that while it does contain the word criticism\u2026\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tRead more \u2192\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/walborgcowork.com\/en\/youre-doing-fine\/\" class=\"jet-engine-listing-overlay-link\"><\/a><\/div><\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-1189\" data-post-id=\"1189\"  ><div class=\"jet-engine-listing-overlay-wrap\" data-url=\"https:\/\/walborgcowork.com\/en\/syndicated-angel-investing\/\">\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"1216\" class=\"elementor elementor-1216\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98a6df6 e-con-full e-flex e-con e-child\" data-id=\"98a6df6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-583a9ba e-con-full e-flex e-con e-child\" data-id=\"583a9ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43aee1e elementor-widget elementor-widget-image\" data-id=\"43aee1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"1667\" src=\"https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/07\/larry-costales-ZsFXXsv5Qi4-unsplash-1.jpg\" class=\"attachment-full size-full wp-image-1190\" alt=\"\" srcset=\"https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/07\/larry-costales-ZsFXXsv5Qi4-unsplash-1.jpg 2500w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/07\/larry-costales-ZsFXXsv5Qi4-unsplash-1-300x200.jpg 300w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/07\/larry-costales-ZsFXXsv5Qi4-unsplash-1-1024x683.jpg 1024w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/07\/larry-costales-ZsFXXsv5Qi4-unsplash-1-768x512.jpg 768w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/07\/larry-costales-ZsFXXsv5Qi4-unsplash-1-1536x1024.jpg 1536w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/07\/larry-costales-ZsFXXsv5Qi4-unsplash-1-2048x1366.jpg 2048w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/07\/larry-costales-ZsFXXsv5Qi4-unsplash-1-18x12.jpg 18w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f05368 e-con-full e-flex e-con e-child\" data-id=\"5f05368\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-715de0d elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"715de0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Written by Serial Entrepreneur Viktor Nyblom \/ www.nyblom.io<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Feb 10, 2023 \u00b7 13 min read<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9d55d2 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"b9d55d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tSyndicated Angel Investing\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tFaster alone, further together\n\nI\u2019ll never forget the last time a founder told me that. Call it Ego, if you want. I certainly do! But I promised myself that I would never miss out on a deal due to my ticket size being too small again.\n\nEasier said than done when you are a small-ish angel investor. After all, the money you have in your bank account is all you have to play with(never borrow money to angel invest!).\n\nHowever, there is an established practice of syndicating deals. That is, multiple angels join forces to invest from a single legal entity and thus reach a larger collective ticket size. This concept is generally referred to as an SPV.\n\nSPV is short for Special Purpose Vehicle, which \u2026\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tRead more \u2192\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/walborgcowork.com\/en\/syndicated-angel-investing\/\" class=\"jet-engine-listing-overlay-link\"><\/a><\/div><\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-1187\" data-post-id=\"1187\"  ><div class=\"jet-engine-listing-overlay-wrap\" data-url=\"https:\/\/walborgcowork.com\/en\/the-four-stages-of-a-startup-cto\/\">\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"1216\" class=\"elementor elementor-1216\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98a6df6 e-con-full e-flex e-con e-child\" data-id=\"98a6df6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-583a9ba e-con-full e-flex e-con e-child\" data-id=\"583a9ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43aee1e elementor-widget elementor-widget-image\" data-id=\"43aee1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1707\" height=\"2560\" src=\"https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/priscilla-du-preez-nNMBa7Y1Ymk-unsplash.jpg\" class=\"attachment-full size-full wp-image-42\" alt=\"\" srcset=\"https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/priscilla-du-preez-nNMBa7Y1Ymk-unsplash.jpg 1707w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/priscilla-du-preez-nNMBa7Y1Ymk-unsplash-200x300.jpg 200w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/priscilla-du-preez-nNMBa7Y1Ymk-unsplash-683x1024.jpg 683w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/priscilla-du-preez-nNMBa7Y1Ymk-unsplash-768x1152.jpg 768w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/priscilla-du-preez-nNMBa7Y1Ymk-unsplash-1024x1536.jpg 1024w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/priscilla-du-preez-nNMBa7Y1Ymk-unsplash-1366x2048.jpg 1366w\" sizes=\"(max-width: 1707px) 100vw, 1707px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f05368 e-con-full e-flex e-con e-child\" data-id=\"5f05368\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-715de0d elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"715de0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Written by Serial Entrepreneur Viktor Nyblom \/ www.nyblom.io<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Mar 22, 2023 \u00b7 12 min read<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9d55d2 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"b9d55d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tThe Four Stages of a Startup CTO\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tThroughout a startup's journey, the role of the CTO goes through four different stages, and each stage requires different types of leadership. Knowing what stage you are in and where the focus should lie is key for both CTO and founder.\n\nBelow I\u2019ve modeled the four key stages that a startup, and consequently that a CTO goes through. And while the actual numbers can differ between companies, the stages are usually the same.\n\nIn this blog post, I will do a deep dive into each archetype, with a discussion at the end where I provide advice for founders (should you even hire a CTO?) and aspiring CTOs\u2026.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tRead more \u2192\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/walborgcowork.com\/en\/the-four-stages-of-a-startup-cto\/\" class=\"jet-engine-listing-overlay-link\"><\/a><\/div><\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-1185\" data-post-id=\"1185\"  ><div class=\"jet-engine-listing-overlay-wrap\" data-url=\"https:\/\/walborgcowork.com\/en\/escaping-the-availability-trap\/\">\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"1216\" class=\"elementor elementor-1216\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98a6df6 e-con-full e-flex e-con e-child\" data-id=\"98a6df6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-583a9ba e-con-full e-flex e-con e-child\" data-id=\"583a9ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43aee1e elementor-widget elementor-widget-image\" data-id=\"43aee1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"1669\" src=\"https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/christina-wocintechchat-com-L85a1k-XqH8-unsplash1.jpg\" class=\"attachment-full size-full wp-image-79\" alt=\"\" srcset=\"https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/christina-wocintechchat-com-L85a1k-XqH8-unsplash1.jpg 2500w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/christina-wocintechchat-com-L85a1k-XqH8-unsplash1-300x200.jpg 300w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/christina-wocintechchat-com-L85a1k-XqH8-unsplash1-1024x684.jpg 1024w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/christina-wocintechchat-com-L85a1k-XqH8-unsplash1-768x513.jpg 768w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/christina-wocintechchat-com-L85a1k-XqH8-unsplash1-1536x1025.jpg 1536w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/christina-wocintechchat-com-L85a1k-XqH8-unsplash1-2048x1367.jpg 2048w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f05368 e-con-full e-flex e-con e-child\" data-id=\"5f05368\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-715de0d elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"715de0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Written by Serial Entrepreneur Viktor Nyblom \/ www.nyblom.io <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Jul 15, 2023 \u00b7 11 min read<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9d55d2 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"b9d55d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tEscaping the Availability Trap\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tPrioritising Productivity Over Reactivity\n\nIt\u2019s Tuesday.\n\nYour calendar shows your morning is mostly filled with meetings. First things first though. The Task needs to get done before you go into the first meeting of the day.\n\nYou just need to check your email quickly. You open the inbox. 132 new emails. Before you have time to reply to any of them you get a notification from Slack. It\u2019s Carl. \u201cHey, do you have a minute?\u201d.\n\nYou really don\u2019t, but you also don\u2019t want to leave Carl hanging. \u201cSure! What\u2019s up, Carl?\u201d\n\nThe rest of the day is an endless series of trying to catch up and The Task never gets done.\u2026.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tRead more \u2192\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/walborgcowork.com\/en\/escaping-the-availability-trap\/\" class=\"jet-engine-listing-overlay-link\"><\/a><\/div><\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-1183\" data-post-id=\"1183\"  ><div class=\"jet-engine-listing-overlay-wrap\" data-url=\"https:\/\/walborgcowork.com\/en\/build-something-different\/\">\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"1216\" class=\"elementor elementor-1216\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98a6df6 e-con-full e-flex e-con e-child\" data-id=\"98a6df6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-583a9ba e-con-full e-flex e-con e-child\" data-id=\"583a9ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43aee1e elementor-widget elementor-widget-image\" data-id=\"43aee1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1710\" height=\"2560\" src=\"https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/polina-kuzovkova-obQPo5otKk8-unsplash.jpg\" class=\"attachment-full size-full wp-image-41\" alt=\"\" srcset=\"https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/polina-kuzovkova-obQPo5otKk8-unsplash.jpg 1710w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/polina-kuzovkova-obQPo5otKk8-unsplash-200x300.jpg 200w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/polina-kuzovkova-obQPo5otKk8-unsplash-684x1024.jpg 684w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/polina-kuzovkova-obQPo5otKk8-unsplash-768x1150.jpg 768w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/polina-kuzovkova-obQPo5otKk8-unsplash-1026x1536.jpg 1026w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/polina-kuzovkova-obQPo5otKk8-unsplash-1368x2048.jpg 1368w\" sizes=\"(max-width: 1710px) 100vw, 1710px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f05368 e-con-full e-flex e-con e-child\" data-id=\"5f05368\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-715de0d elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"715de0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Written by Serial Entrepreneur Viktor Nyblom \/ www.nyblom.io<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Aug 24, 2023 \u00b7 5 min read<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9d55d2 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"b9d55d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tBuild Something Different\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tWhy forcing a choice is better than making a comparison\n\nThere are two ways to build a company. \n\nYou can build something incrementally better, such as a slightly better window cleaning company. Or you can try to build something that is different different.\n\nI have no problem with building something incrementally better, such as an IT consulting company.1 It is a great way to go about building a great life for yourself.\n\nIn fact, if you are a first-time entrepreneur it\u2019s probably the best way to start! However, if you are aiming for the stars. If you want to build something that lasts generations, possibly impacting the lives of millions.\n\nThen it\u2019s not enough to build something slightly better. Then you have to build something truly different\u2026\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tRead more \u2192\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/walborgcowork.com\/en\/build-something-different\/\" class=\"jet-engine-listing-overlay-link\"><\/a><\/div><\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-1181\" data-post-id=\"1181\"  ><div class=\"jet-engine-listing-overlay-wrap\" data-url=\"https:\/\/walborgcowork.com\/en\/the-unfair-advantage\/\">\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"1216\" class=\"elementor elementor-1216\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98a6df6 e-con-full e-flex e-con e-child\" data-id=\"98a6df6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-583a9ba e-con-full e-flex e-con e-child\" data-id=\"583a9ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43aee1e elementor-widget elementor-widget-image\" data-id=\"43aee1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"1667\" src=\"https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/braden-collum-ttbCwN_mWic-unsplash.jpg\" class=\"attachment-full size-full wp-image-76\" alt=\"\" srcset=\"https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/braden-collum-ttbCwN_mWic-unsplash.jpg 2500w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/braden-collum-ttbCwN_mWic-unsplash-300x200.jpg 300w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/braden-collum-ttbCwN_mWic-unsplash-1024x683.jpg 1024w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/braden-collum-ttbCwN_mWic-unsplash-768x512.jpg 768w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/braden-collum-ttbCwN_mWic-unsplash-1536x1024.jpg 1536w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/braden-collum-ttbCwN_mWic-unsplash-2048x1366.jpg 2048w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f05368 e-con-full e-flex e-con e-child\" data-id=\"5f05368\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-715de0d elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"715de0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Written by Serial Entrepreneur Viktor Nyblom \/ www.nyblom.io<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Oct 2, 2023 \u00b7 3 min read<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9d55d2 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"b9d55d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tThe Unfair Advantage\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tEvery. Single. Time.\n\nI've seen founders of all backgrounds try to reach for the stars. Many fail. And most people who succeed take a long time to do so.\n\nUsually with a lot of failures along the way.\n\nYet, every so often I come across someone who looks at other people's success and claims that there is some external factor that made them succeed in their venture.\n\nThey claim that something like having a large salary at a big-name company before going out on their own is what gave them the unfair advantage to succeed over regular folk. Whatever regular folk means.\n\nIf you ask me, this is pure\u2026\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tRead more \u2192\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/walborgcowork.com\/en\/the-unfair-advantage\/\" class=\"jet-engine-listing-overlay-link\"><\/a><\/div><\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-1179\" data-post-id=\"1179\"  ><div class=\"jet-engine-listing-overlay-wrap\" data-url=\"https:\/\/walborgcowork.com\/en\/the-ideal-customer-profile\/\">\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"1216\" class=\"elementor elementor-1216\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98a6df6 e-con-full e-flex e-con e-child\" data-id=\"98a6df6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-583a9ba e-con-full e-flex e-con e-child\" data-id=\"583a9ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43aee1e elementor-widget elementor-widget-image\" data-id=\"43aee1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/charlesdeluvio-AQRp2NH-O8k-unsplash.jpg\" class=\"attachment-full size-full wp-image-77\" alt=\"\" srcset=\"https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/charlesdeluvio-AQRp2NH-O8k-unsplash.jpg 1920w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/charlesdeluvio-AQRp2NH-O8k-unsplash-225x300.jpg 225w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/charlesdeluvio-AQRp2NH-O8k-unsplash-768x1024.jpg 768w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/charlesdeluvio-AQRp2NH-O8k-unsplash-1152x1536.jpg 1152w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/charlesdeluvio-AQRp2NH-O8k-unsplash-1536x2048.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f05368 e-con-full e-flex e-con e-child\" data-id=\"5f05368\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-715de0d elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"715de0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Written by Serial Entrepreneur Viktor Nyblom \/ www.nyblom.io<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Oct 18, 2023 \u00b7 4 min read<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9d55d2 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"b9d55d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tThe Ideal Customer Profile\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tWho are you selling to?\n\nWho is your customer? \ud83e\uddd0\n\nIf your answer is an enthusiastic \"everyone!\" I can tell you two things.\n\nYou have high ambitions! \ud83d\ude80 \n\nYou're in for a world of trouble! \ud83d\ude33\n\nThe trouble comes from a lack of focus. If you're trying to serve everyone, you're implicitly serving no one. You have nothing to make you stand out. This is where the Ideal Customer Profile (ICP) comes in. The ICP is one tool you can use to hone in on exactly who would benefit the most from your services. As you might already have realised, this is not only useful to the sales team.\n\nIt can also inform product decisions, being used when choosing which features you should build next.\n\nOr help Marketing find the right channel and message.\nOr help Customer Success anticipate customer issues.\n\nWith me so far? \ud83d\ude07 Good!\n\nSo how do you create\u2026 \t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tRead more \u2192\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/walborgcowork.com\/en\/the-ideal-customer-profile\/\" class=\"jet-engine-listing-overlay-link\"><\/a><\/div><\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-1177\" data-post-id=\"1177\"  ><div class=\"jet-engine-listing-overlay-wrap\" data-url=\"https:\/\/walborgcowork.com\/en\/the-great-rewrite\/\">\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"1216\" class=\"elementor elementor-1216\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98a6df6 e-con-full e-flex e-con e-child\" data-id=\"98a6df6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-583a9ba e-con-full e-flex e-con e-child\" data-id=\"583a9ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43aee1e elementor-widget elementor-widget-image\" data-id=\"43aee1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" src=\"https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/unsplash-image-Hcfwew744z4.jpg\" class=\"attachment-full size-full wp-image-62\" alt=\"\" srcset=\"https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/unsplash-image-Hcfwew744z4.jpg 1080w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/unsplash-image-Hcfwew744z4-300x200.jpg 300w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/unsplash-image-Hcfwew744z4-1024x683.jpg 1024w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/unsplash-image-Hcfwew744z4-768x512.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f05368 e-con-full e-flex e-con e-child\" data-id=\"5f05368\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-715de0d elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"715de0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Written by Serial Entrepreneur Viktor Nyblom \/ www.nyblom.io<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Nov 3, 2023 \u00b7 10 min read<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9d55d2 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"b9d55d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tThe Great Rewrite\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tShould you ever rewrite your software from scratch?\n\nAs a technical advisor (1), there is one question that I get asked by clients every so often. Is the state of the software so bad that it needs to be rewritten from scratch?\n\nIt\u2019s easy to fool oneself into thinking it might be a simple task. Just build a new thing that does what the old one did, right? Wrong. If you Joel Spolsky\u2019s legendary essay Things You Should Never Do (2), you get the sense that you should never do a complete rewrite.\n\nHowever, if you\u2019ve been working with mobile apps long enough, you will most likely have heard something completely different. \u201cAlways Rewrite the App Every 3-5 years\u201d, was a common mantra in the mobile world.\n\nAs you might have guessed by now, the answer is\u2026\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tRead more \u2192\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/walborgcowork.com\/en\/the-great-rewrite\/\" class=\"jet-engine-listing-overlay-link\"><\/a><\/div><\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-1174\" data-post-id=\"1174\"  ><div class=\"jet-engine-listing-overlay-wrap\" data-url=\"https:\/\/walborgcowork.com\/en\/why-be-skeptical-of-low-market-shares\/\">\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"1216\" class=\"elementor elementor-1216\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98a6df6 e-con-full e-flex e-con e-child\" data-id=\"98a6df6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-583a9ba e-con-full e-flex e-con e-child\" data-id=\"583a9ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43aee1e elementor-widget elementor-widget-image\" data-id=\"43aee1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" src=\"https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/image-1-waborg-coworking.jpg\" class=\"attachment-full size-full wp-image-83\" alt=\"\" srcset=\"https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/image-1-waborg-coworking.jpg 1080w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/image-1-waborg-coworking-300x200.jpg 300w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/image-1-waborg-coworking-1024x683.jpg 1024w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/image-1-waborg-coworking-768x512.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f05368 e-con-full e-flex e-con e-child\" data-id=\"5f05368\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-715de0d elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"715de0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Written by Roger Martin, #1 management thinker in the world.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Oct 19, 2020 \u00b7 6 min read<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9d55d2 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"b9d55d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tWhy be Skeptical of Low Market Shares?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tThey Stop You from Figuring out How to Grow\n\nWhenever I am told that a company has under 20% market share of any market, I am skeptical. That is why my 3rd Playing to Win\/Practitioner Insights piece is on Why I am Skeptical of Low Market Shares. \n\nThe low purported share may be factual based on the company\u2019s generic definition of the market in which it operates. But I don\u2019t take 8% share or 11% share or 17% share as helpful in any strategic sense. A company should have a definition of market share that helps it grow. These low shares don\u2019t help, even though the sentiment is typically that with only 8% share, there are 92 points-of-share available, so growth opportunities are virtually limitless.\n\nFor the market in question to be validly defined and the 8% share to be a representative measure, the company needs to\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tRead more \u2192\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/walborgcowork.com\/en\/why-be-skeptical-of-low-market-shares\/\" class=\"jet-engine-listing-overlay-link\"><\/a><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20ca2a5 e-con-full elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"20ca2a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-741f0ea e-con-full e-flex e-con e-child\" data-id=\"741f0ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64610df elementor-widget elementor-widget-heading\" data-id=\"64610df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why be Skeptical of Low Market Shares?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bce5d92 elementor-widget elementor-widget-heading\" data-id=\"bce5d92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">They Stop You from Figuring out How to Grow<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20d11c5 elementor-widget elementor-widget-text-editor\" data-id=\"20d11c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"preFlex flexIn\">Whenever I am told that a company has under 20% market share of any market, I am skeptical. That is why my 3rd Playing to Win\/Practitioner Insights piece is on Why I am Skeptical of Low Market Shares.<\/p><p class=\"preFlex flexIn\">The low purported share may be factual based on the company\u2019s generic definition of the market in which it operates. But I don\u2019t take 8% share or 11% share or 17% share as helpful in any strategic sense. A company should have a definition of market share that helps it grow. These low shares don\u2019t help, even though the sentiment is typically that with only 8% share, there are 92 points-of-share available, so growth opportunities are virtually limitless.<\/p><p class=\"preFlex flexIn\">For the market in question to be validly defined and the 8% share to be a representative measure, the company needs to \u2026<a href=\"https:\/\/rogermartin.medium.com\/why-i-am-skeptical-of-low-market-shares-a65e65911dce\" target=\"_blank\" rel=\"noopener\">(full blog post here)<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d35dfa0 elementor-widget elementor-widget-heading\" data-id=\"d35dfa0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Written by Roger Martin, #1 management thinker in the world.  Oct 19, 2020 \u00b7 6 min read<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-189d329 e-con-full e-flex e-con e-child\" data-id=\"189d329\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8df7e23 elementor-widget elementor-widget-image\" data-id=\"8df7e23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" src=\"https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/image-1-waborg-coworking.jpg\" class=\"attachment-full size-full wp-image-83\" alt=\"\" srcset=\"https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/image-1-waborg-coworking.jpg 1080w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/image-1-waborg-coworking-300x200.jpg 300w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/image-1-waborg-coworking-1024x683.jpg 1024w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/image-1-waborg-coworking-768x512.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c6902e1 e-con-full elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"c6902e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-be291ab e-con-full e-flex e-con e-child\" data-id=\"be291ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d1f40d5 elementor-widget elementor-widget-heading\" data-id=\"d1f40d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Great Rewrite<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d338d17 elementor-widget elementor-widget-heading\" data-id=\"d338d17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Should you ever rewrite your software from scratch?\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1aaade elementor-widget elementor-widget-text-editor\" data-id=\"f1aaade\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"preFlex flexIn\">As a technical advisor (<a href=\"https:\/\/www.nyblom.io\/blog\/the_great_rewrite#user-content-fn-1\">1<\/a>), there is one question that I get asked by clients every so often. Is the state of the software so bad that it needs to be rewritten from scratch?<\/p><p class=\"preFlex flexIn\">It\u2019s easy to fool oneself into thinking it might be a simple task. Just build a new thing that does what the old one did, right? Wrong. If you Joel Spolsky\u2019s legendary essay Things You Should Never Do (<a href=\"https:\/\/www.nyblom.io\/blog\/the_great_rewrite#user-content-fn-2\">2<\/a>), you get the sense that you should never do a complete rewrite.<\/p><p class=\"preFlex flexIn\">However, if you\u2019ve been working with mobile apps long enough, you will most likely have heard something completely different. \u201cAlways Rewrite the App Every 3-5 years\u201d, was a common mantra in the mobile world.<\/p><p class=\"preFlex flexIn\">As you might have guessed by now, the answer is\u2026 <a href=\"https:\/\/www.nyblom.io\/blog\/the_great_rewrite\" target=\"_blank\" rel=\"noopener\">(full blog post here)<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac4b831 elementor-widget elementor-widget-heading\" data-id=\"ac4b831\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Written by Serial Entrepreneur Viktor Nyblom \/ www.nyblom.io Nov 3, 2023 \u00b7 10 min read<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-559fe61 e-con-full e-flex e-con e-child\" data-id=\"559fe61\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4697117 elementor-widget elementor-widget-image\" data-id=\"4697117\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" src=\"https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/image-1-waborg-coworking.jpg\" class=\"attachment-full size-full wp-image-83\" alt=\"\" srcset=\"https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/image-1-waborg-coworking.jpg 1080w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/image-1-waborg-coworking-300x200.jpg 300w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/image-1-waborg-coworking-1024x683.jpg 1024w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/image-1-waborg-coworking-768x512.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a70b7d2 e-con-full elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"a70b7d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5dd5fdb e-con-full e-flex e-con e-child\" data-id=\"5dd5fdb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abdc42a elementor-widget elementor-widget-heading\" data-id=\"abdc42a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Ideal Customer Profile<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c24fb7 elementor-widget elementor-widget-heading\" data-id=\"4c24fb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Who are you selling to?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cff1b1 elementor-widget elementor-widget-text-editor\" data-id=\"6cff1b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"preFlex flexIn\">Who is your customer? \ud83e\uddd0<\/p><p class=\"preFlex flexIn\">If your answer is an enthusiastic &#8220;everyone!&#8221; I can tell you two things.<\/p><ol data-rte-list=\"default\"><li><p class=\"preFlex flexIn\">You have high ambitions! \ud83d\ude80<\/p><\/li><li><p class=\"preFlex flexIn\">You&#8217;re in for a world of trouble! \ud83d\ude33<\/p><\/li><\/ol><p class=\"preFlex flexIn\">The trouble comes from a lack of focus. If you&#8217;re trying to serve everyone, you&#8217;re implicitly serving no one. You have nothing to make you stand out. This is where the Ideal Customer Profile (ICP) comes in. The ICP is one tool you can use to hone in on exactly who would benefit the most from your services. As you might already have realised, this is not only useful to the sales team.<\/p><p class=\"preFlex flexIn\">It can also inform product decisions, being used when choosing which features you should build next.<\/p><p class=\"preFlex flexIn\">Or help Marketing find the right channel and message.<br \/>Or help Customer Success anticipate customer issues.<\/p><p class=\"preFlex flexIn\">With me so far? \ud83d\ude07 Good!<\/p><p class=\"preFlex flexIn\">So how do you create\u2026 <a href=\"https:\/\/www.nyblom.io\/blog\/the_ideal_customer_profile\" target=\"_blank\" rel=\"noopener\">(full blog post here)<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e74f83 elementor-widget elementor-widget-heading\" data-id=\"3e74f83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Written by Serial Entrepreneur Viktor Nyblom \/ www.nyblom.io Oct 18, 2023 \u00b7 4 min read<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4785142 e-con-full e-flex e-con e-child\" data-id=\"4785142\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc5b9b8 elementor-widget elementor-widget-image\" data-id=\"bc5b9b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" src=\"https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/image-1-waborg-coworking.jpg\" class=\"attachment-full size-full wp-image-83\" alt=\"\" srcset=\"https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/image-1-waborg-coworking.jpg 1080w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/image-1-waborg-coworking-300x200.jpg 300w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/image-1-waborg-coworking-1024x683.jpg 1024w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/image-1-waborg-coworking-768x512.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ad6504 e-con-full elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"3ad6504\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8c041f0 e-con-full e-flex e-con e-child\" data-id=\"8c041f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f21371 elementor-widget elementor-widget-heading\" data-id=\"3f21371\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Unfair Advantage<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b50d060 elementor-widget elementor-widget-heading\" data-id=\"b50d060\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Every. Single. Time.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a8d494 elementor-widget elementor-widget-text-editor\" data-id=\"2a8d494\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"fe-block fe-block-e7f8270a29fecc76c0a4\"><div id=\"block-e7f8270a29fecc76c0a4\" class=\"sqs-block html-block sqs-block-html\" data-blend-mode=\"NORMAL\" data-block-type=\"2\" data-border-radii=\"{&quot;topLeft&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0},&quot;topRight&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0},&quot;bottomLeft&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0},&quot;bottomRight&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0}}\"><div class=\"sqs-block-content\"><div class=\"sqs-html-content\"><p class=\"preFlex flexIn\">I&#8217;ve seen founders of all backgrounds try to reach for the stars. Many fail. And most people who succeed take a long time to do so.<\/p><p class=\"preFlex flexIn\">Usually with a lot of failures along the way.<\/p><p class=\"preFlex flexIn\">Yet, every so often I come across someone who looks at other people&#8217;s success and claims that there is some external factor that made them succeed in their venture.<\/p><p class=\"preFlex flexIn\">They claim that something like having a large salary at a big-name company before going out on their own is what gave them the unfair advantage to succeed over regular folk. Whatever regular folk means.<\/p><p class=\"preFlex flexIn\">If you ask me, this is pure\u2026<a href=\"https:\/\/www.nyblom.io\/blog\/the_availability_trap\" target=\"_blank\" rel=\"noopener\">\u00a0<\/a><a href=\"https:\/\/www.nyblom.io\/blog\/the_unfair_advantage\" target=\"_blank\" rel=\"noopener\">(full blog post here)<\/a><\/p><\/div><\/div><\/div><\/div><div class=\"fe-block fe-block-8eaa314742bead1a6750\"><div id=\"block-8eaa314742bead1a6750\" class=\"sqs-block html-block sqs-block-html\" data-blend-mode=\"NORMAL\" data-block-type=\"2\" data-border-radii=\"{&quot;topLeft&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0},&quot;topRight&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0},&quot;bottomLeft&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0},&quot;bottomRight&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0}}\"><div class=\"sqs-block-content\"><div class=\"sqs-html-content\">\u00a0<\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc1d42a elementor-widget elementor-widget-heading\" data-id=\"cc1d42a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Written by Serial Entrepreneur Viktor Nyblom \/ www.nyblom.io Oct 2, 2023 \u00b7 3 min read<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-88bd48d e-con-full e-flex e-con e-child\" data-id=\"88bd48d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d677712 elementor-widget elementor-widget-image\" data-id=\"d677712\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" src=\"https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/image-1-waborg-coworking.jpg\" class=\"attachment-full size-full wp-image-83\" alt=\"\" srcset=\"https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/image-1-waborg-coworking.jpg 1080w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/image-1-waborg-coworking-300x200.jpg 300w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/image-1-waborg-coworking-1024x683.jpg 1024w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/image-1-waborg-coworking-768x512.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4346a3c e-con-full elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"4346a3c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2b08f22 e-con-full e-flex e-con e-child\" data-id=\"2b08f22\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-babe4ea elementor-widget elementor-widget-heading\" data-id=\"babe4ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Build Something Different<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e55a16e elementor-widget elementor-widget-heading\" data-id=\"e55a16e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why forcing a choice is better than making a comparison<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e515117 elementor-widget elementor-widget-text-editor\" data-id=\"e515117\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"preFlex flexIn\">There are two ways to build a company.<\/p><p class=\"preFlex flexIn\">You can build something incrementally better, such as a slightly better window cleaning company. Or you can try to build something that is different different.<\/p><p class=\"preFlex flexIn\">I have no problem with building something incrementally better, such as an IT consulting company.<a href=\"https:\/\/www.nyblom.io\/blog\/build_something_different#user-content-fn-1\">1<\/a> It is a great way to go about building a great life for yourself.<\/p><p class=\"preFlex flexIn\">In fact, if you are a first-time entrepreneur it\u2019s probably the best way to start! However, if you are aiming for the stars. If you want to build something that lasts generations, possibly impacting the lives of millions.<\/p><p class=\"preFlex flexIn\">Then it\u2019s not enough to build something slightly better. Then you have to build something truly different\u2026 <a href=\"https:\/\/www.nyblom.io\/blog\/build_something_different\" target=\"_blank\" rel=\"noopener\">\u00a0(full blog post here)<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bba8417 elementor-widget elementor-widget-heading\" data-id=\"bba8417\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Written by Serial Entrepreneur Viktor Nyblom \/ www.nyblom.io Aug 24, 2023 \u00b7 5 min read<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b9cb0bc e-con-full e-flex e-con e-child\" data-id=\"b9cb0bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-978ab12 elementor-widget elementor-widget-image\" data-id=\"978ab12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" src=\"https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/image-1-waborg-coworking.jpg\" class=\"attachment-full size-full wp-image-83\" alt=\"\" srcset=\"https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/image-1-waborg-coworking.jpg 1080w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/image-1-waborg-coworking-300x200.jpg 300w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/image-1-waborg-coworking-1024x683.jpg 1024w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/image-1-waborg-coworking-768x512.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-235a7cc e-con-full elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"235a7cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1c0389d e-con-full e-flex e-con e-child\" data-id=\"1c0389d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3598561 elementor-widget elementor-widget-heading\" data-id=\"3598561\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Escaping the Availability Trap<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48f47ec elementor-widget elementor-widget-heading\" data-id=\"48f47ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Prioritising Productivity Over Reactivity<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70fecc1 elementor-widget elementor-widget-text-editor\" data-id=\"70fecc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"fe-block fe-block-e7f8270a29fecc76c0a4\"><div id=\"block-e7f8270a29fecc76c0a4\" class=\"sqs-block html-block sqs-block-html\" data-blend-mode=\"NORMAL\" data-block-type=\"2\" data-border-radii=\"{&quot;topLeft&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0},&quot;topRight&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0},&quot;bottomLeft&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0},&quot;bottomRight&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0}}\"><div class=\"sqs-block-content\"><div class=\"sqs-html-content\"><p class=\"preFlex flexIn\">It\u2019s Tuesday.<\/p><p class=\"preFlex flexIn\">Your calendar shows your morning is mostly filled with meetings. First things first though. The Task needs to get done before you go into the first meeting of the day.<\/p><p class=\"preFlex flexIn\">You just need to check your email quickly. You open the inbox. 132 new emails. Before you have time to reply to any of them you get a notification from Slack. It\u2019s Carl. \u201cHey, do you have a minute?\u201d.<\/p><p class=\"preFlex flexIn\">You really don\u2019t, but you also don\u2019t want to leave Carl hanging. \u201cSure! What\u2019s up, Carl?\u201d<\/p><p class=\"preFlex flexIn\">The rest of the day is an endless series of trying to catch up and The Task never gets done.\u2026.<a href=\"https:\/\/www.nyblom.io\/blog\/the_availability_trap\" target=\"_blank\" rel=\"noopener\">\u00a0(full blog post here)<\/a><\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e6928c elementor-widget elementor-widget-heading\" data-id=\"5e6928c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Written by Serial Entrepreneur Viktor Nyblom \/ www.nyblom.io Jul 15, 2023 \u00b7 11 min read<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25b0a81 e-con-full e-flex e-con e-child\" data-id=\"25b0a81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a8c7a6 elementor-widget elementor-widget-image\" data-id=\"4a8c7a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" src=\"https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/image-1-waborg-coworking.jpg\" class=\"attachment-full size-full wp-image-83\" alt=\"\" srcset=\"https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/image-1-waborg-coworking.jpg 1080w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/image-1-waborg-coworking-300x200.jpg 300w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/image-1-waborg-coworking-1024x683.jpg 1024w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/image-1-waborg-coworking-768x512.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f22dd3 e-con-full elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"1f22dd3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-dd7e168 e-con-full e-flex e-con e-child\" data-id=\"dd7e168\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd3d567 elementor-widget elementor-widget-heading\" data-id=\"fd3d567\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Four Stages of a Startup CTO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99cc2f7 elementor-widget elementor-widget-heading\" data-id=\"99cc2f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why forcing a choice is better than making a comparison<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fae0593 elementor-widget elementor-widget-text-editor\" data-id=\"fae0593\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"preFlex flexIn\">Throughout a startup&#8217;s journey, the role of the CTO goes through four different stages, and each stage requires different types of leadership. Knowing what stage you are in and where the focus should lie is key for both CTO and founder.<\/p><p class=\"preFlex flexIn\">Below I\u2019ve modeled the four key stages that a startup, and consequently that a CTO goes through. And while the actual numbers can differ between companies, the stages are usually the same.<\/p><p class=\"preFlex flexIn\">In this blog post, I will do a deep dive into each archetype, with a discussion at the end where I provide advice for founders (should you even hire a CTO?) and aspiring CTOs\u2026. <a href=\"https:\/\/www.nyblom.io\/blog\/the_four_stages_of_a_startup_cto\" target=\"_blank\" rel=\"noopener\">(full blog post here)<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a5a98d elementor-widget elementor-widget-heading\" data-id=\"0a5a98d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Written by Serial Entrepreneur Viktor Nyblom \/ www.nyblom.io Mar 22, 2023 \u00b7 12 min read<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-289b8bb e-con-full e-flex e-con e-child\" data-id=\"289b8bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06c01c4 elementor-widget elementor-widget-image\" data-id=\"06c01c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" src=\"https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/image-1-waborg-coworking.jpg\" class=\"attachment-full size-full wp-image-83\" alt=\"\" srcset=\"https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/image-1-waborg-coworking.jpg 1080w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/image-1-waborg-coworking-300x200.jpg 300w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/image-1-waborg-coworking-1024x683.jpg 1024w, https:\/\/walborgcowork.com\/wp-content\/uploads\/2025\/06\/image-1-waborg-coworking-768x512.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Built to Last THE BLOG Curated blog posts from the worlds most passionate serial entrepreneurs and product management thinkers. Expand your horizons on strategy, humanity, psychology, finances, relations, tech, design and business. Read more \u2192 Read more \u2192 Read more \u2192 Read more \u2192 Read more \u2192 Read more \u2192 Read more \u2192 Read more [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"class_list":["post-16","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/walborgcowork.com\/en\/wp-json\/wp\/v2\/pages\/16","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/walborgcowork.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/walborgcowork.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/walborgcowork.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/walborgcowork.com\/en\/wp-json\/wp\/v2\/comments?post=16"}],"version-history":[{"count":49,"href":"https:\/\/walborgcowork.com\/en\/wp-json\/wp\/v2\/pages\/16\/revisions"}],"predecessor-version":[{"id":2126,"href":"https:\/\/walborgcowork.com\/en\/wp-json\/wp\/v2\/pages\/16\/revisions\/2126"}],"wp:attachment":[{"href":"https:\/\/walborgcowork.com\/en\/wp-json\/wp\/v2\/media?parent=16"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}