<\/p>\n","protected":false},"excerpt":{"rendered":"
They Stop You from Figuring out How to Grow<\/p>\n
Whenever I am told that a company has under 20% market share of any market, I am skeptical. That is why my 3rd Playing to Win\/Practitioner Insights piece is on Why I am Skeptical of Low Market Shares. <\/p>\n
The low purported share may be factual based on the company\u2019s generic definition of the market in which it operates. But I don\u2019t take 8% share or 11% share or 17% share as helpful in any strategic sense. A company should have a definition of market share that helps it grow. These low shares don\u2019t help, even though the sentiment is typically that with only 8% share, there are 92 points-of-share available, so growth opportunities are virtually limitless.<\/p>\n
For the market in question to be validly defined and the 8% share to be a representative measure, the company needs to<\/p>\n","protected":false},"author":2,"featured_media":83,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_yoast_wpseo_focuskw":""},"categories":[1],"tags":[],"class_list":["post-1174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/walborgcowork.com\/en\/wp-json\/wp\/v2\/posts\/1174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/walborgcowork.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/walborgcowork.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/walborgcowork.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/walborgcowork.com\/en\/wp-json\/wp\/v2\/comments?post=1174"}],"version-history":[{"count":1,"href":"https:\/\/walborgcowork.com\/en\/wp-json\/wp\/v2\/posts\/1174\/revisions"}],"predecessor-version":[{"id":1175,"href":"https:\/\/walborgcowork.com\/en\/wp-json\/wp\/v2\/posts\/1174\/revisions\/1175"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/walborgcowork.com\/en\/wp-json\/wp\/v2\/media\/83"}],"wp:attachment":[{"href":"https:\/\/walborgcowork.com\/en\/wp-json\/wp\/v2\/media?parent=1174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/walborgcowork.com\/en\/wp-json\/wp\/v2\/categories?post=1174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/walborgcowork.com\/en\/wp-json\/wp\/v2\/tags?post=1174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}