{"id":1455,"date":"2025-07-14T10:02:26","date_gmt":"2025-07-14T10:02:26","guid":{"rendered":"https:\/\/walborgcowork.com\/varfor-man-bor-vara-skeptisk-till-laga-marknadsandelar\/"},"modified":"2025-07-16T12:48:16","modified_gmt":"2025-07-16T12:48:16","slug":"varfor-man-bor-vara-skeptisk-till-laga-marknadsandelar","status":"publish","type":"post","link":"https:\/\/walborgcowork.com\/sv\/varfor-man-bor-vara-skeptisk-till-laga-marknadsandelar\/","title":{"rendered":"Varf\u00f6r man b\u00f6r vara skeptisk till l\u00e5ga marknadsandelar"},"content":{"rendered":"\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>De hindrar dig fr\u00e5n att ta reda p\u00e5 hur du ska v\u00e4xa<\/p>\n<p>Varje g\u00e5ng n\u00e5gon s\u00e4ger till mig att ett f\u00f6retag har under 20\u202f% marknadsandel i en marknad, blir jag skeptisk. Det \u00e4r d\u00e4rf\u00f6r mitt tredje inl\u00e4gg i serien Playing to Win\/Practitioner Insights handlar om varf\u00f6r jag \u00e4r skeptisk till l\u00e5ga marknadsandelar.  <\/p>\n<p>Den l\u00e5ga andelen kan mycket v\u00e4l vara korrekt, baserat p\u00e5 f\u00f6retagets generella definition av den marknad de verkar inom. Men jag ser inte 8\u202f%, 11\u202f% eller 17\u202f% marknadsandel som n\u00e5got strategiskt anv\u00e4ndbart. Ett f\u00f6retag b\u00f6r ha en marknadsdefinitionsmodell som faktiskt hj\u00e4lper det att v\u00e4xa. Dessa l\u00e5ga andelar g\u00f6r inte det \u2014 \u00e4ven om tankes\u00e4ttet ofta \u00e4r att med bara 8\u202f% marknadsandel finns det ju 92 procentenheter kvar att ta, vilket borde inneb\u00e4ra n\u00e4stintill obegr\u00e4nsade tillv\u00e4xtm\u00f6jligheter.   <\/p>\n<p>F\u00f6r att marknaden i fr\u00e5ga ska vara giltigt definierad och 8\u202f% andel verkligen ska vara ett representativt m\u00e5tt, m\u00e5ste f\u00f6retaget<\/p>\n","protected":false},"author":1,"featured_media":1309,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_yoast_wpseo_focuskw":""},"categories":[21],"tags":[],"class_list":["post-1455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogg"],"_links":{"self":[{"href":"https:\/\/walborgcowork.com\/sv\/wp-json\/wp\/v2\/posts\/1455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/walborgcowork.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/walborgcowork.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/walborgcowork.com\/sv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/walborgcowork.com\/sv\/wp-json\/wp\/v2\/comments?post=1455"}],"version-history":[{"count":1,"href":"https:\/\/walborgcowork.com\/sv\/wp-json\/wp\/v2\/posts\/1455\/revisions"}],"predecessor-version":[{"id":1456,"href":"https:\/\/walborgcowork.com\/sv\/wp-json\/wp\/v2\/posts\/1455\/revisions\/1456"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/walborgcowork.com\/sv\/wp-json\/wp\/v2\/media\/1309"}],"wp:attachment":[{"href":"https:\/\/walborgcowork.com\/sv\/wp-json\/wp\/v2\/media?parent=1455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/walborgcowork.com\/sv\/wp-json\/wp\/v2\/categories?post=1455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/walborgcowork.com\/sv\/wp-json\/wp\/v2\/tags?post=1455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}